Leverage big data in designing a tourism strategy that works.
As Indonesia became one of the most popular destinations for tourism, We partnered up with a Big Data company to help one of government institutions to effectively bring more visitors to Indonesia.
The Challenge
The government institution did various marketing campaigns to maximize the number of foreign tourists in Indonesia. They also conducted analysis on historical data of tourist arrivals in approximately 150 gates, public holidays, and social media sentiments towards Indonesia every month. This process required so much time and effort if done manually.
The Solution
We developed an AI-powered tourism management system to make the data analysis process more efficient and to better optimize the marketing outcome.
The Outcome:
- Automate predictive analysis for number of tourists and marketing outcome with improved accuracy.
- Reduce data processing and data analysis time from days to 3 hours.
